Attention, dealerships! Have you heard of quiet quitting?  That is where employees stop working for you but never stop coming to work. It’s frustrating!  Well, how about customers quiet quitting on your ads!  That’s right!  Your readers likely quit reading your boring ads and you never get to understand why.  Read on to learn how to avoid this and make your vehicle ads connect your customer to you.

In today’s oversaturated information world, your ad copy can not be the typical list of boring features.  Your copy needs to help them transcend the digital void and start a human-to-human conversation about the vehicle on display.

First things first, you need to know your target audience. Who are they, and what are they looking for in a vehicle? Once you have a good understanding of your audience, you can tailor your descriptions to meet their needs and desires. It’s like speaking their language!

For example, if you’re selling a car to a young family, you might highlight its safety features and spacious interior. On the other hand, if you’re targeting a luxury car buyer, you might emphasize its performance and high-end features.

Here are some examples!

Family-Friendly Car

Attention all families! Are you in need of a car that can comfortably fit your kids, pets, and groceries all at once? Look no further than our spacious and safe family-friendly car. With plenty of legroom and ample cargo space, you can rest assured that everyone and everything will fit comfortably. Plus, our top-rated safety features will keep you and your loved ones secure on the road.

Luxury Car

Get ready to experience the ride of your life with our luxury car. With its sleek design and powerful engine, you’ll turn heads wherever you go. Indulge in the leather seats, advanced technology, and high-end features that will make every drive feel like a five-star experience. You deserve the best, and this car delivers on every level.

Workhorse Truck

Attention all builders, contractors, and DIY enthusiasts! Our workhorse truck is the perfect tool for all your projects. Equipped with a built-in toolbox and a durable bed liner, you’ll have all the space and tools you need to get the job done. Plus, its tough exterior and rugged tires can handle any terrain, making it the ultimate workhorse on and off the job site.

But beware, we’re not talking about boring, technical jargon. Your descriptions need to be clear, concise, and engaging. You want potential buyers to read your description and feel like they’re already driving the car, feeling the wind in their hair, and enjoying the ride. This means taking them on a tour of the car rather than listing its features in a bullet list!  Use short, simple sentences and avoid technical jargon that could confuse or alienate potential buyers.

For example, instead of saying “This vehicle has a 3.5-liter V6 engine,” you could say “This vehicle has a powerful engine that delivers impressive performance on the road.” 

Make sure the language is geared to what they are after and not what you are after.  For example. “Looking for a truck that’s tough enough to handle any terrain? Look no further than this 2012 4WD Ford F-150 FX4. With its improved performance, acceleration, and mileage, this truck is the king of the off-road. But that’s not all – this F-150 also boasts low, low mileage, making it the perfect choice for someone who wants a reliable vehicle that they can truly break in.”

So, how can you make your descriptions stand out? One way is to highlight the unique features of your vehicles. Does the car have a sunroof that opens up to a panoramic view of the sky? Mention it! Does the truck come with a built-in toolbox? Let potential buyers know how convenient it is for contractors or DIY enthusiasts.

Don’t forget to use imagery to your advantage. High-quality images that show the vehicle from different angles can help sell the car even before a potential buyer reads the description. You can also use images to highlight specific features, such as the interior, the engine, or the entertainment system.

Now, here’s the important part – be honest. Don’t exaggerate or make false claims about the vehicle’s features or condition. This will only lead to disappointed customers and negative reviews. Instead, turn flaws into your advantage. Be upfront about any flaws or issues with the vehicle, such as scratches or dents, so that potential buyers can make an informed decision.  Don’t overstate or understate flaws, just state them honestly.  Your viewer will feel that their descriptive “tour” of the vehicle is real.  That builds their confidence and attention towards your vehicle and makes a big difference in who they focus on.

And last, don’t forget to ask for the connection.  “Call Jake to get your questions answered…” or “Visit us in Salt Lake to take this truck for a drive…”  Let them know you want to talk and make contacting you feel easy and approachable.  

In conclusion, writing descriptions for your vehicle ads doesn’t have to be a chore. With these tips and strategies, you can create descriptions that are both informative and exciting, capturing the attention of potential buyers and encouraging them to take the next step toward purchasing your vehicles. So, let your creativity flow and let those cars and trucks shine like the stars they are!